Website Project Brief

Exactly how you want it written on the site.

Say it the way you’d say it to a neighbor. This becomes your headline.

Two or three sentences. What you do, who for, and where.

If most of your money comes from one or two of these, add those first — they’ll each get their own page.

Towns, counties, or “within 30 miles of Englewood.”

“By appointment” is a fine answer. Leave blank if it doesn’t matter.

Address — only if you want customers showing up there

Skip any you don’t keep up with. A dead page linked from your site costs you more than no link.

Need something else — gallery, locations, pricing? Tell us here.

Pick one. Every button on the site will say this.

Optional. “See our work,” “Call us,” “Ask a question.”

One per line — this becomes your contact form. Keep it short; every extra field loses people.

Not demographics — the actual person. “Homeowners who’ve been putting this off for two years and want it handled without a sales pitch” beats “adults 35–65.”

One per line. Price, trust, timing, a bad experience last time. These become the answers that close them.

Be specific and be honest. “We answer the phone” beats “quality workmanship” every time — one of them is true and the other is on every website in your industry.

One per line. Years in business, jobs completed, licenses, warranties, response time. Numbers if you have them. Only real ones — whatever you write here goes on the site as fact.

Year founded

Copy them from Google, Facebook, texts — wherever. First name and town is enough. No reviews yet? Leave this empty and we’ll set up review collection at launch.

Five or six is plenty. These go on the site so you stop answering them by phone.

Pick it here, or describe it below — “the green on my truck” works.

Tell us what you have and email the files with this form. Vector/SVG if your designer gave you one.

Plain and direct · warm and chatty · technical and precise · confident and bold — or name a company whose writing you like.

Any industry. Tell us what specifically — layout, colors, how it reads.

Including your current one. “Too busy,” “looks cheap,” “can’t find the phone number” — all useful.

Real photos of real work beat stock every time, even from a phone. Also: logo files, brochures, price lists, an old site we can pull copy from.

21bWhere did the photos come from?

Your own photos, a photographer you hired, or somewhere else? We ask because stock photo companies do send invoices for images used without a license, sometimes years later. If any of them came from Google or another company’s website, tell us and we’ll leave those out — no problem either way.

GoDaddy, Google Domains, “my nephew set it up in 2019.” Don’t know? Say so — that’s normal. This is the #1 cause of delayed launches, so start looking now.

Replace it, keep it, or it’s already dead. Anything on it worth keeping?

A real deadline — a show, a season, a truck wrap being printed — changes how we sequence the work.

If a spouse or partner needs to approve it, we want them on the review call — not seeing it for the first time in week three.

Something you’ve been told you can’t do online, something a previous web person messed up, a competitor who annoys you. All of it helps.