Websites for local business,
built by a pipeline.
You answer 26 questions about your business. A build system turns those answers into a fast, findable website — and then checks every factual claim on it against what you actually told me, so nothing goes on your site that you can't stand behind.
About 20 minutes. No account, no payment, nothing sent until you hit download.
Six steps, and you're only in three of them.
Most of what makes a website project miserable is the back-and-forth. This is built to remove it.
The brief
Twenty-six questions about your business — what you do, who you're for, why people pick you, what they ask before they'll commit. Short answers are fine.
You: 20 minutes, on your phone if you wantThe call
Forty-five minutes, and I mostly listen. The brief gets me the facts. The call gets me the way you actually talk about your work, which is the part that makes your site sound like you instead of like a template.
You: 45 minutes, onceColors and type, before anything is built
You get a page showing the exact colors, fonts, and spacing your site will use. Approve it or tell me to change it. Changing it here costs nothing — changing it after the site is built is where projects go sideways.
You: reply with one wordThe build
Your answers drive the whole site — pages, copy, a page for each service, the questions-people-ask section. Nothing is a stock template; the design is generated from your brand, and every color pair is checked so text stays readable.
Me: about a week and a halfThe claims check
Before you ever see it, a program reads every licence, guarantee, year, and number on the site and matches it against what you told me. Anything that doesn't trace back to your own words gets pulled or gets asked about. Then I send you the list to confirm in writing.
Me: automated, then you confirmReview, then live
You get a link, open it on your phone, and send back everything you want changed in one message. I make the list, you approve, we launch — including your Google Business Profile, which for a local business often brings in more calls than the website does.
You: one round of changesThe boring parts are automated.
The parts that matter aren't.
Plenty of people will sell you a website. Here's what's actually different about this one.
Nothing false ships
AI writes fast and confidently, and left alone it will put "family-owned since 1987" or "licensed and insured" on your site because it reads well — whether or not you said it. A licence you don't hold is a regulatory problem, not a typo. So the check isn't a promise to be careful; it's a program that refuses to publish a claim it can't trace to your own answers.
Not a template with your logo dropped in
Your colors, type, spacing, and layout are generated from the brand answers in your brief. Two businesses that answer differently get sites that look genuinely different — and every text-and-background pair is contrast-checked, so a pale brand color still leaves your site readable.
You own everything, from day one
The domain stays in your name, in your account. The site files are yours. If we ever part ways you keep all of it and I hand over the logins the same week. No hostages, no "I'll need to transfer that for a fee."
Fast because it's static
No WordPress, no plugins to update, nothing to hack. Your site is plain files served straight to the browser — it loads instantly on a phone at a job site with two bars, which is where most of your customers will actually see it.
A site like this is already out there working.
Not a mockup, not a demo. A real contractor's website, live right now — go click it.
TopDownPR.com
A complete lead-generation website for a working roofing company — 25 pages, city pages built for local search, and an inspection-request form with photo uploads that drops leads straight into the owner's inbox. Built end to end: design, copy, code, and deployment.
See it live at topdownpr.com →Three options. No surprises.
Half to start, half the day it goes live. The price you're quoted is the price.
Starter
You have nothing, or a site from 2016.
- Up to 5 pages
- Mobile-first, fast on phones
- Contact form to your inbox or phone
- Google Business Profile claimed and filled out
- Basic search setup so you're findable
- You own the domain and the site
About 2 weeks
Standard
A real business with several services that needs to be found.
- Up to 10 pages
- I write all the copy
- A page per service, built for search
- Photo gallery or portfolio
- Connected to your email, booking, or CRM
- Review collection set up
About 3 weeks
Complete
Selling online, taking bookings, or a lot of pages.
- Everything in Standard
- Online store or booking system
- Payment processing
- Customer accounts if you need them
- Multi-location or service-area pages
- Training so you can run it
About 4 weeks
Optional. Monthly. Cancel any time.
A website nobody maintains gets slow, stale, and eventually hacked. If you'd rather never think about it, this is that.
Essential
- Hosting, SSL, daily backups
- Security and platform updates
- Uptime monitoring
- Small text or photo edits
Growth
- Everything in Essential
- One content update a month
- Monthly Google Business post
- A traffic report you can actually read
Partner
- Everything in Growth
- New pages and landing pages as needed
- Priority turnaround
- Quarterly strategy call
Start with the brief.
Twenty-six questions, about 20 minutes. It saves as you go, so you can stop and come back. At the end you download a file and email it to me — then I'll come back with a quote and a timeline. No payment, no account, no commitment to any of it.
Not sure yet? Send me your current site and I'll tell you the three things costing you customers. Free, no pitch.